Projects

Genia

Step into GENIA—a world where contradictions coexist and elegance meets edge. This women’s clothing line challenges conventional boundaries, offering garments that are both sensual and sleek, structured yet fluid. Rooted in a commitment to sustainability, GENIA operates within a circular design system, embracing environmental consciousness without compromising on aesthetic depth or emotional storytelling.

For Fall/Winter 2024, GENIA explores the vibrant undercurrent of nightlife, drawing inspiration from the layered intimacy of club culture—specifically, the unexpected sanctuaries found in club bathrooms. These spaces, at once private and social, chaotic and calm, serve as the emotional core of the collection.

The concept was sparked by a fleeting conversation during a night out in Madrid, Spain—a moment of vulnerability shared against the backdrop of music, lights, and anonymity. In that moment, the bathroom became more than a break from the dance floor; it was a confessional, a mirror, a place of solidarity. GENIA’s F/W 2024 collection captures this atmosphere, translating those shared whispers, smudged eyeliner touch-ups, and midnight revelations into design.

Silhouettes reflect the duality of the club space: structured pieces juxtaposed with fluid drapery, sheer fabrics layered over utilitarian forms, and sharp tailoring softened by subtle details. The palette mirrors the mood—deep blacks, flushed pinks, metallic glints—echoing both the energy of nightlife and the rawness of introspection. Materials are sourced sustainably, with upcycled textiles and modular construction techniques reinforcing the brand’s commitment to circular fashion.

GENIA F/W 2024 invites wearers into a space where fashion is more than appearance—it is emotion, memory, and transformation. It’s about what happens behind closed doors, the beauty in contradiction, and the strength found in fleeting, intimate connections.

Contact
Linkedin
Instagram